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28 May

It’s the new ASTP: A World of Knowledge Transfer

Today (22nd May 2019), twenty years after our foundation, we have released an updated brand identity, which includes a new logo, colours, and font. You’ll see the new look anywhere we are out in public, like our website, Facebook, and Twitter; very soon you’ll see it in all our products. We believe the new look better matches what we’ve become since 1999: A World of Knowledge Transfer.

This new look is a step forward in shaping ASTP new for the future. In the true spirit of our organisation, where we work constantly with new challenges and drive change, we recognise that we embrace A World of Knowledge Transfer. We do not claim to represent all nations but rather it is a recognition that everyone is welcome in our organisation and that we embody the full breadth of our profession.

During the 2018 Annual Conference, our membership discussed a name change and decided to return to the valued brand ASTP. One year on from the Annual Conference we are meeting in Dublin for the 2019 Annual Conference and launching our new brand and logo; not just with the membership but with our wider Knowledge Transfer community.
Our new logo reflects our twin goals of inviting people from around the globe to exchange KT ideas and providing input on KT policy and impact on a global level. The new colours and shapes represent knowledge, unity, connectivity and our planet; a new brand for our evolving, revolving, successful community.

Look for #astp4KT on social media and keep up with all our news.